VLCT Apparel Co.

History:

Velocity was founded by John Ver Zuniega, also known as "JV," on April 18, 2020. Inspired by his innate creativity and passion for multimedia arts, JV embarked on a journey to share his unique designs with the world.

Mission Statement:

Velocity is dedicated to empowering individuals to express their unique style through original designs that blend creativity, innovation, and accessibility. We strive to provide fashion-forward individuals of all ages with affordable yet quality apparel, embodying a brand personality characterized by energy, positivity, and determination. Through bold visual identity, inclusive brand voice, and strategic partnerships, we aim to create a vibrant community where everyone can feel valued and understood. Our mission is to continuously expand our product line and reach, remaining a trusted destination for trend-setting fashion that doesn't break the bank

Values:

Velocity is driven by the values of creativity, innovation, and accessibility. They believe in empowering individuals to express themselves through fashion without breaking the bank.

Target Audience:

Velocity caters to individuals who appreciate original designs and seek affordable fashion options without compromising on quality. Their target demographic includes fashion-forward individuals of all ages.

Unique Selling Proposition (USP):

What sets Velocity apart is its commitment to delivering stylish apparel at an affordable price point. By leveraging JV's creativity and strategic approach to production, Velocity offers customers unique designs that stand out from mainstream fashion trends.

Brand Personality:

Velocity embodies traits of creativity, positivity, and determination. Their brand exudes a sense of energy and dynamism, mirroring the speed and direction implied by their name.

Visual Identity:

Velocity's visual identity features bold typography and vibrant colors that reflect their energetic brand personality. Their logo conveys a sense of movement and momentum, reinforcing the brand's commitment to speed and quality.

Brand Voice:

Velocity communicates with a tone that is approachable, upbeat, and customer-centric. Their messaging emphasizes inclusivity and affordability, making customers feel valued and understood.

Brand Associations:

Velocity seeks partnerships and collaborations that align with their values of creativity and accessibility. They aim to build a community of like-minded individuals who share a passion for unique fashion.

Future Goals:

Looking ahead, Velocity aims to expand its product line and reach a broader audience while maintaining its commitment to affordability and quality. They aspire to become a go-to destination for fashion-forward individuals seeking trendy yet affordable clothing options.

Achievements of Velocity:

1. Vertical Integration: Velocity has transitioned from solely creating designs and selling through third-party platforms to establishing its own shirt brand. They now handle their own printing and packaging, allowing for greater control over the production process and brand identity.
2. Diversification: In addition to their clothing line, Velocity has expanded into the perfume business with Velocity Scents. Furthermore, they have ventured into jersey printing with Velocity Jersey Printing, offering personalized items beyond apparel.
3. Academic Recognition: Velocity's innovative approach has garnered attention from academic institutions. They were chosen by IT students from the University of Santo Tomas (UST) for a collaboration to develop the Velocity website as a final project, demonstrating recognition of their brand's relevance and appeal in digital spaces.
4. Featured Speaker: Velocity was invited and featured at Trinity University of Asia's Senior Eye third live session. The session, themed "SHSark Tank: Learn how to be financially resilient during this pandemic," recognized Velocity's entrepreneurial journey as a model for financial resilience and innovation, showcasing their success to a wider audience.

These achievements underscore Velocity's evolution from a budding fashion brand to a multifaceted business with a strong presence in both the digital and physical realms. Their commitment to quality, innovation, and community engagement has positioned them as a leader in the fashion industry.